Gigi Hadid appears in the new Miu Miu’s latest campaign with Arcadie and Wander bags

For Spring/Summer 2023, Miuccia Prada brings a new version of the Arcadie and Wander bag with a new campaign by Steven Meisel, inspired by the life and spirit of American artist Margaret Keane.

Walking the line between reality and surrealism but always referring to the aesthetic universe of Miu Miu ladies, Miuccia Prada recently unveiled the latest campaign honoring the sophisticated materials of Miu Miu bags, especially the already popular Wander bag and the new Arcadie model . Appearing in the campaign is supermodel Gigi Hadid , created by Steven Meisel in Lotta Volkova’s signature style, under the creative direction of Edward Quarmby.

The inspiration this time comes from the life and spirit of American artist Margaret Keane, who has created an aesthetic language that is close and feminine with the essence of Miu Miu. Likewise, Keane’s resilient personality, free spirit, and story form a relationship with the unmistakable state of the Miu Miu woman, from the gestures, moods, and emotions that Gigi Hadid personification in the campaign.

In the Arcadie and Wonder bag campaign , the ideal environment is recreated with realistic and structured brushstrokes, while accompanied by the ripples of Miu Miu’s matelassé. In a series of intimate and face-to-face portraits that remove all forms of fanfare, Gigi Hadid invites us to join the fantasy between the real and the surreal. Because, as Miuccia Prada said, everyday things that can be special and ordinary can become extraordinary. With a Miu Miu bag, this is so much more.