Kendall Jenner has landed a new modeling campaign this month.
The Keeping Up With The Kardashians star, 25, is the star of the limited-time 72 hour capsule collection with German online retailer About You.
On Thursday the siren – whose sister is cosmetics mogul Kylie Jenner – shared images from the campaign. In one sH๏τ she makes the most of an orange ʙικιɴι while at a Beverly Hills mansion.
The line will launch a on July 25 with a second planned for later this year.
She also said of the collection she influenced: ‘I love basics. You can combine every piece in the drop as a mix and match.’
Jenner is seen by a swimming pool, riding a bicycle and a skateboard, and playing with her dog Pyro at a Beverly Hills mansion.
The most striking sH๏τ of her is when she is in a red evening dress by a muscle car.
She has been praised by those involved.
Donald Schneider – who is founder and creative director of Berlin’s Donald Schneider Studio, and masterminded the collaboration for About You – told WWD: ‘She is probably the biggest fashion icon and model there is right now.
‘With her 174 million followers, her personality and her fashion style, she is a unique inspiration for the younger generation.’
The retailer is focusing on a digital-only campaign with a heavy emphasis on Instagram, and they’re keen to create a sense of intrigue for the collection.
About You’s director of content Julian Jansen added: ‘Our goal is to create a hype, a fear of missing out — so we are spending 70 percent of the media budget on the teaser phase and 30 percent on the launch phase.’
The collection – with 11 styles landing this month – has been inspired by Kendall’s style and favorite pieces.
Each one numbered and featuring a special code including her November 3 birthday.
Schneider added: ‘From our first talks on, it was all about authenticity. We wanted to keep it all natural and real.’
